The New Face of Men’s Skincare

Let’s get one thing straight: Skincare isn’t just for women. It’s 2025, and men are finally claiming their place in the aesthetic space. Whether it’s frown lines, sun damage, or a receding hairline—men are seeking solutions. And they’re not looking to reinvent themselves; they’re looking to look like themselves, only better.

In this week’s episode of The Skin Real, Dr. Mary Alice Mina is joined by Dr. Bradley Glodny to explore the rise of male interest in cosmetic dermatology, from Botox and lasers to simple, effective skincare routines. Spoiler: your dad might be using a retinoid.

What’s Fueling the Shift?

Aesthetic medicine has long been focused on women—but that’s changing. Here’s why:

• Zoom fatigue: After years of seeing their faces on screen, men are becoming hyper-aware of aging signs like sagging jawlines or deep glabellar lines.
  
  
• Social media: Platforms like Instagram and TikTok aren’t just for beauty influencers anymore. They’ve normalized cosmetic procedures for all genders.
  
  
• Evolving masculinity: It’s no longer taboo for men to care about how they look. In fact, it’s expected.
  
  
• Better access to information: Men are educating themselves. They want to age well, not disappear into the background.
  
  

Most Requested Male Aesthetic Treatments

While many women seek a glow-up, men are after a subtle upgrade. They want to look refreshed—not redone.

Here are the top treatments men are asking about:

1. Neuromodulators (Botox, Dysport, Xeomin)

Used to soften the “angry boss” lines between the brows or relax a tense forehead. Many men love the more approachable, less stressed version of themselves that Botox delivers.

2. Skin Tightening

Non-invasive treatments like radiofrequency microneedling or Ellacor can firm up sagging jawlines and improve skin texture—without the downtime of surgery.

3. Blepharoplasty (Eyelid Surgery)

Often requested to remove that “always tired” look. It’s especially popular with male patients in leadership roles or public-facing jobs.

4. Hair Restoration

Thinning hair? You’re not alone. Options include PRP (platelet-rich plasma), red light therapy, topical minoxidil, oral finasteride, and mesotherapy injections for a fuller, more youthful hairline.

5. Laser Treatments

From treating sunspots to reducing redness and smoothing out texture, lasers like Fraxel or Clear + Brilliant offer real results. With the right provider, they’re safe and effective—even for men with darker skin tones.

6. Biostimulants (Sculptra, Radiesse)

These aren’t your typical fillers. They stimulate collagen production over time for a subtle, natural volume restoration that doesn’t scream “I had work done.”

The Skincare Basics Every Man Should Know

Before you book your first Botox appointment, let’s rewind to the foundation of great skin: a routine.

It doesn’t have to be complicated. In fact, the simpler, the better.

• Face Wash: Skip the 3-in-1 body/hair/face combo. Use a gentle cleanser morning and night.
  
  
• Sunscreen: Daily SPF is non-negotiable. The sun is responsible for 90% of visible aging.
  
  
• Retinoids: These vitamin A derivatives help with fine lines, acne, and skin texture. Start slow (2-3 times a week).
  
  
• Vitamin C: An antioxidant serum in the morning can brighten and protect.
  
  
• Moisturizer: Keeps skin barrier healthy—especially after shaving or using active ingredients.
  
  

If your guy doesn’t know where to start? Send him this checklist. Or better yet, book a consult with a board-certified dermatologist.

What Men Need to Hear

• Investing in your skin isn’t vanity—it’s self-respect.
  
  
• Looking good is feeling good.
  
  
• No one will notice a subtle tweak—but everyone notices confidence.
  
  

We’re long past the “real men don’t use moisturizer” phase. Today’s modern man wears SPF, treats his skin with care, and maybe even gets a little Botox. The future of men’s skincare is here—and it’s about looking like your best self, not a different one.

Want More?

🎧 Watch to this week’s episode of The Skin Real to hear Dr. Mina and Dr. Glodny unpack the rise of male aesthetics and how guys are reshaping the skincare space—one retinoid at a time.